A website is the most cost effective, informative, long-lasting online presence you can think of. It is where your customers go for information first, to get an impression of the kind of brand you represent. According to the eCommerce foundation, 88% of consumers will research a product online before they make a purchase, that purchase being either online or in the store. Every marketing strategy will lead your audience back to your website and how that website is designed will often determine if they interact with it or not, greatly affecting the conversion rate. We approach designing a website or application through the eyes of the user, to ensure the most optimal solution is selected. Combined with a simple, compelling design, we encourage the user to see what you want him to see all the while guiding him through your content.